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PRIVACY POLICY – ARKAYA CANDLES

Last Updated: August 19, 2025

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TABLE OF CONTENTS

1. Overview

2. Scope and Application

3. What Information We Collect

4. How We Collect Information

5. Purpose of Data Collection

6. Use of Advertising and Tracking Tools

7. Use of Cookies and Similar Technologies

8. Data Sharing and Disclosure

9. Payment Information Security

10. Email, SMS, and WhatsApp Communications

11. How We Protect Your Information

12. Data Storage and Retention

13. User Rights

14. Children’s Privacy

15. International Data Transfers

16. Legal Disclosures and Compliance

17. Changes to the Privacy Policy

18. Contact Us

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1. OVERVIEW

Welcome to Arkaya Candles (“we,” “our,” “us”), an India-based brand offering handcrafted candles through our e-commerce platform and other marketing channels. This Privacy Policy explains in detail how we collect, use, disclose, protect, and store your information when you use our website, make a purchase, sign up for updates, interact with our ads, or contact our support team.

We value your trust and are committed to safeguarding your personal information in compliance with the Information Technology Act, 2000, Indian Contract Act, and global privacy standards where applicable.

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2. SCOPE AND APPLICATION

This Privacy Policy applies to all users, visitors, customers, and partners who:

• Visit our website (arkaya.in or arkayacandles.com or any subdomain)

• Engage with our brand via advertisements, social media, or third-party tools

• Make a purchase from our online store

• Subscribe to email or SMS newsletters

• Communicate with us via WhatsApp, Instagram, or email

By using our services, you explicitly consent to the collection, use, storage, and sharing of your personal data as outlined in this Privacy Policy.

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3. WHAT INFORMATION WE COLLECT

We may collect the following categories of Personal, Sensitive, and Non-Personal Information:

A) PERSONAL IDENTIFIABLE INFORMATION (PII)

B) PAYMENT & BILLING INFORMATION

We do not store card details directly. However, we may access or collect:

• UPI ID

• Payment method used (UPI, Netbanking, Debit/Credit Cards, Wallets)

• Transaction ID

• Razorpay Payment Token

• Order amount and timestamps

C) TECHNICAL & DEVICE INFORMATION

• IP Address

• Device Type (Mobile/Desktop/Tablet)

• Operating System

• Browser Type and Version

• Time Zone

• Screen Resolution

• Referral source (from where you came to our website)

D) BEHAVIORAL & USAGE INFORMATION

• Page viewed, products clicked, time spent per page

• Wishlist, cart behavior, checkout patterns

• Scroll depth, click heatmaps, bounce rate

• Session recordings (via tools like Hotjar/Smartlook)

E) ADVERTISING DATA (ACQUIRED THROUGH TOOLS)

• Facebook Pixel Data (events like ViewContent, AddToCart, Purchase, etc.)

• Google Ads Conversion Data (e.g., Search Query, Click ID)

• Meta Interests, Demographics (age, gender, region)

• Affinity Categories and In-Market Segments

• Retargeting Profile and Device Matching ID

• Email hash data (used in custom audience creation)

F) OTHER INFORMATION

• Survey responses, feedback forms

• Communication logs (emails, WhatsApp, Instagram)

• User-generated content like reviews or social mentions

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4. HOW WE COLLECT INFORMATION

We may collect information in one or more of the following ways:

1. Direct Submission – when you place an order, contact us, fill a form, or subscribe to our newsletter.

2. Automated Technologies – including cookies, pixels, log files, session trackers, and analytics tools.

3. Third-party APIs & Services – Facebook Ads, Google Ads, WhatsApp Business API, Razorpay, Mailchimp, Shopify, etc.

4. Social Media Integrations – When you comment, message, tag us, or click through from Instagram or Facebook.

5. Referral Programs & Campaigns – Where data is submitted to participate in offers or contests.

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5. PURPOSE OF DATA COLLECTION

We use your data for the following purposes:

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6. USE OF ADVERTISING & TRACKING TOOLS

Arkaya Candles uses advanced digital advertising platforms and behavioral tracking tools, including but not limited to:

A) Facebook Ads (Meta Business Suite)

• Facebook Pixel

• Custom Audiences

• Lookalike Audiences

• Server-Side Event Tracking

• Offline Conversions

B) Google Ads (Search, Display, Shopping)

• Conversion Tracking

• Dynamic Remarketing

• Customer Match

• GCLID tracking

• Affinity Audience Segmentation

C) WhatsApp & SMS Tools

• WhatsApp Business API

• SMS Campaigns via third-party platforms

• Automated abandoned cart messages

D) Analytics & Heatmap Tools

• Google Analytics 4 (GA4)

• Hotjar or Smartlook (for screen recordings and heatmaps)

• Meta Events Manager

We may collect inferred data such as:

• Your interests (candles, self-care, decor)

• Shopping intent (browsing specific candle types)

• Geo-behavioral traits (frequent shopper, spends >₹500)

• Ad performance behavior (clicked but didn’t purchase)

Note: We fully comply with ad platforms’ terms of use, and data shared is encrypted or hashed where required (especially for audience creation).

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7. COOKIES AND SIMILAR TECHNOLOGIES

Cookies are small files placed on your device to improve your browsing experience. We use the following:

You may disable cookies via your browser settings, but this may limit site functionality.

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8. DATA SHARING AND DISCLOSURE

We do not sell your data. However, we may share it with trusted third parties:

All partners are required to keep your data confidential and use it only as instructed.

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9. PAYMENT INFORMATION SECURITY

All transactions are processed via secure third-party gateways. Arkaya Candles does not store any card or UPI information.

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10. EMAIL, SMS, AND WHATSAPP COMMUNICATIONS

By providing your contact details, you consent to receive:

• Order and delivery confirmations

• Feedback and review requests

• Promotions, new launches, festival offers

• Abandoned cart messages

• Occasional brand announcements

You can unsubscribe at any time by clicking the “unsubscribe” link in emails or replying “STOP” to WhatsApp/SMS.

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11. HOW WE PROTECT YOUR INFORMATION

We use industry-standard data protection mechanisms:

• HTTPS Encryption

• Access control and limited staff permissions

• Encrypted backups

• Tokenized checkout sessions

• Third-party platform compliance (Shopify, Razorpay, Mailchimp)

However, no digital system is fully immune from breaches. Use our website at your own risk.

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12. DATA STORAGE & RETENTION

You may request data deletion at any time via email.

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13. USER RIGHTS

As an Arkaya Candles customer, you have the right to:

• Access a copy of your personal data

• Request correction of inaccurate info

• Request deletion (subject to legal limits)

• Opt out of promotional messaging

• Withdraw consent for advertising data sharing

• Lodge a complaint with a data protection authority (if applicable in your country)

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14. CHILDREN’S PRIVACY

Our services are not intended for children under the age of 18. We do not knowingly collect data from minors. If you believe we have received such data, please contact us and we will delete it immediately.

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15. INTERNATIONAL DATA TRANSFERS

Although we are based in India, some of our partners and data processors (e.g., Mailchimp, Facebook) may store data on servers located outside India, including in the USA, Europe, and Singapore.

By using our services, you consent to the transfer and processing of your data in accordance with this policy.

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16. LEGAL DISCLOSURES & COMPLIANCE

We may disclose your data if required to:

• Comply with Indian tax, consumer protection, or IT laws

• Respond to a court order or government request

• Protect the safety and rights of Arkaya Candles or others

• Investigate fraud or abuse

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17. CHANGES TO THIS POLICY

We may update this Privacy Policy at any time. Major changes will be notified via email or announcement banners. It is your responsibility to review this page periodically.

Last updated: August 19, 2025

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18. CONTACT US

For questions, concerns, or data access requests:

Arkaya Candles
📍 New Delhi, India
📧 arkayabymansi@gmail.com
📞 +91-9988424283